Monday, June 11, 2012

Perfumes and Celebrity Endorsements

Everyone loves following celebrity gossip and news...who doesn't? Ahhh, and the celebrities know just how to keep us coming back for more too! Why not come out with a perfume or cologne that has their name on it? Whether it smells good or not to all of us is no big concern for them because they are selling it and we are buying it. There is a difference between buying a no name and a celebrity name perfume or cologne. In comparison, it's like walking into a local store and buying a little black dress or stepping into Michael Kors and buying one...is there a difference? Oh you bet there is a super huge difference. To some people it is all about the 'tag' or label' attached to it that really matters. Labels talk and along with the name on the label come a hefty price tag to boot! Let's talk about perfumes, colognes and celebrities.

 Fragrance and perfume are big time business in the world market today, and nothing helps sell more than celebrity. In the United States alone, the fragrance industry was worth over $26 billion as recently as 2007. Putting a celebrity name with perfume is a much used strategy to help fragrance companies get a piece of that $26 billion pie. So are celebrity fragrances worth the price tag attached to them? They are often expensive, but in an effort to succeed, a lot of research and development may go into the scents. Whether or not they are worth it is more up to what it is you enjoy wearing more than who is endorsing it.

When it comes to these celebrity fragrances, you need to decide if you are paying for the fragrance or the name and marketing. Some of them are very generic or easily duplicated scents that get the name and a healthy price tag. Others, though, are actual unique scents that the celebrity actually helped design or at least endorses because of a genuine love of the scent. So before putting your hard earned dollars into a fragrance with a celebrity name attached, you should take a look at what is out there and whether or not you can get the same affect without that celebrity price tag attached.

Britney Spears endorses her own fragrance. In an effort to piggy back her Louisiana roots; Spears’ scent actually reflects that background. It is a mixture of the fragrance of magnolia with some jasmine added in. There are also hints of Anjou pear and lotus flower. Many enjoy the scent, but you may be able to find a similar blend without the celebrity name and price tag attached to it.
 
Donald Trump of real estate and “Apprentice” fame even has his own fragrance. It is described as spicy and peppery which comes from a mixture of mint, cucumber and black basil. It also has what the maker describes as an exotic plant they are keeping secret. The scent really is unique so that if it is something you enjoy it is unlikely you will be able to find a similar fragrance. This one is actually original and perhaps worth the price tag that comes with the celebrity endorsement.

Beyonce Knowles famous scent was called True Star. This is another original scent that may be worth checking out. True Star actually combines floral fragrances with toasted grain undertones making it a little unlike anything else out there. It is not necessarily something you could duplicate at home, but with the price tag that comes with it you should make sure it is exactly what want in a fragrance.

Paris Hilton, the heiress who is famous for being famous, has a fragrance as well, called, yes you guessed it, Paris Hilton. This is a very sweet and floral fragrance that is not unlike a lot of others out there. It may be difficult to truly duplicate the sandalwoods, jasmine, mimosa, and lily scents in it completely, but there is really nothing overwhelmingly unique to justify the celebrity price tag that comes with it. Is it worth it? It is obviously a judgment call, but make sure you look before you leap on this one. Hey, I really happen to like this one, but then again I am a floral kind of gal when it comes to perfumes.

 My favorite perfume though is Jessica McClintock. Now that's a beautiful floral scent and you can find it at Macy's, Dillards, Nordstroms, Sax, Fifth, Neiman Marcus or any of your department stores and even some perfume boutiques and outlet shops.

Jessica Simpson has lent her name to Taste, a perfume. This one is unique in the combination and Simpson was actually involved in the development of it. It is a combination of vanilla, white chocolate, and even coconut and honey. It can be described as sensual and tropical and fairly unique. It may very well be worth a look for the money.

Celebrities will endorse anything they can. Let's face it, fame sells and marketers know that! So besides shoes, clothes, cars, games, and even soap, fragrances are also being endorsed and named after celebrities. The fragrance industry is a huge one globally and anything that will help a manufacturer get a piece of it will get their full attention. So, with that in mind, it is hard to know if the perfume is worth your dollars just because of the name on it. So is it worth it? It actually depends on what the fragrance is like. Sometimes it is a generic blend of colon fragrances with a celebrity name and price tag attached. In my opinion in this particular case, they're making money on something that they really don't use themselves or support, and in other situations it is unique and actually something the celebrity himself of herself enjoys. 

The decision, in the end, is yours, but make sure you are cautious and as always with fragrances, try them on. Take the time to pop into your favorite store and go to the perfume counter. Sample several until you find what smells best on you. Remember, everyone's PH Levels are different so what smells great on your BFF might not smell all that great on you. Whether it be a celebrity perfume you wear or something that is just a favorite of yours, enjoy the aroma and feel good about YOU!


www.simplydeliciouslingerie.com

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