Women, Wine and Personality

Liquor or wine? Many people wonder; which do women prefer? I always question this especially since I  am a women. My question is; "What are women thinking when they are out and order a drink?" Basically, why do they choose a particular blend/brand?  I can go back and forth between martinis and wine, but I do not drink beer. It doesn't mesh with who I am. So tell me then, "What tickles your fancy?"

As women, we are the sex that makes up nearly 60 percent of U.S. wine consumers according to the Beverage Information Group’s 2011 Wine Handbook. Does this surprise you? It shouldn't. Recently, global giant Treasury Wine Estates launched four wines under the “Be.” label: Flirty, a pink moscato; Bright, a pinot grigio; Fresh, an unoaked chardonnay; and Radiant, a riesling.

On the contrary to what this company has to say, there is another contender in the running that I am keeping my eye on that also compares your personality to the selection of wine that best describes 'you.' Say hello to Vinely Wine. Remember this name. What makes them stand out? Vinely deciphers what your taste buds desire, by discovering your unique taste profile called your Wine Personality! Vinely states; “How can anyone pick a bottle of wine that they’re confident they’ll enjoy?” It certainly isn't easy with all that we have to choose from on the market. So typically, do women go by the taste, the looks of the bottle, or the name/type of wine? Vinely has a variety of wines that show what your personality type is according to the wine you drink as well as your expectations. That says a lot thus being why I recommend researching them. Don't take my word for it, check them out @ https://www.vinely.com for more information. 

 With so many choices, what typically assists us in choosing what alcoholic beverages we buy to drink? I did a little research of my own. Women say they buy wine to go with food, to relax, to drink with friends, and basically to just have fun and unwind after a long day. Men, on the other hand say they drink for health, but...off the record, they admit they buy wines that will impress their friends.

Women from where I stand have a lot to deal with as far as their careers, looks and styles, so wouldn’t you think that what you order and put in your mouth speaks volume about what type of woman you are? Recently I learned that according to the new “girly-wine” brand marketers, they stated that women want to be flirty, enticing and skinny. Isn't that labeling women? According to research studies they suggested that we like tossing our hair playfully…so wouldn’t it simply make sense that we select our bottles to match moods, not the foods. 

Regardless of what it is that we crave, there is a wine for you whether it be an easy-sipping flavor with just enough kick or a naughty edge of sassy sweetness...but not all women want the same wine.Why is it that marketers try to mold a certain image of what the woman should look like that drinks their product? Seems to me that if they do this they are cutting out a large portion of the market of women who consume their products which in turn lowers the sales? No? That would be like me selling only lingerie for women from size OS to Large. What about the beautiful plus size woman that is equally the same just a different shape/size? By marketing your products so that all women can enjoy them seems to be the smart route to take. Marketing is everything in our society. In the past few years, the wine world has finally discovered that women drinkers are a coveted customer niche. Does this surprise you? It certainly shouldn't. Women state that they are fond of three things; candles, lingerie and good wine. These items should all be sold with the woman in mind, including her personality. No two women are alike, but we do tend to enjoy the same things, and we select each of these according to our inner beauty and our personalities.

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Red or White... Know How to Choose the Right Wine

There is a lot to know about wine, so we certainly do not expect you to become a connoisseur over night, nonetheless, there are ways to learn which is which and just what wine we should drink with certain foods. Here's a tip for you; remember to note the characteristics of the wine on all sensory areas of the tongue. Sweetness is detected on the very tip of the tongue, while bitter tastes are sensed in the extreme rear. Saltiness is sensed on the front, upper sides of the tongue, and the acidity-sour taste is sensed mainly on the sides. Do you know how to choose the right type of wine according to the foods you eat?

Some suggest focusing your attention on one sensation at a time in order to be more efficient in your taste. Try taking a sip of wine and swallowing immediately. Then try another sip, this time letting the wine work well around the palate into these sensory areas before swallowing. You will recognize a noticeable difference in the intensity of flavors! The main rule to remember about pairing wine with food is that there are no rules: you should drink the wines you like with the foods you like. That being said, there are some basic guidelines that can help you maximize your enjoyment of wine-food pairing.

Do keep in mind that the right wine can enhance a dish to perfection. While there are no hard and fast rules on matching food and wine because it's ultimately a matter of personal taste, there are basic guidelines on what wine connoisseurs and food lovers consider make good choices. In this article, you'll learn about how to make wine choices that will complement the flavors of a meal. Check out these tips;

• A basic guideline is to 'Match' and 'Complement' the characteristics of food to the wine, or 'Contrast' or counterbalance overpowering characteristics. For example: Spicy foods with sweeter wine.
• Be aware that some wines can be spoiled by the introduction of certain food flavors, just as they can be enhanced. If you find that a wine you've always loved suddenly tastes less desirable, track down the food you paired it with, and try drinking it without food, before dismissing the wine outright. The right wine can enhance a dish to perfection. While there are no hard and fast rules on matching food and wine because it's ultimately a matter of personal taste, there are basic guidelines on what wine connoisseurs and food lovers consider make good choices. In this article, you'll learn about how to make wine choices that will complement the flavors of a meal.

• Match the weight & texture of the food to the weight & texture of the wine
  Example: A light-bodied fish like sole works best with a light-bodied white wine like pinot grigio, while a heavier-bodied fish like salmon calls for a richer, fuller-bodied white like chardonnay.



• Balance the intensity of flavors in the food and wine
  Example: A mildly flavored food like roast turkey pairs well with light-bodied white and red wines like sauvignon blanc and Beaujolais, but in the context of a Thanksgiving dinner featuring stuffing, cranberry sauce, and other strongly flavored side dishes, an intensely flavored white like gewürztraminer or a rich, fruity red like syrah or zinfandel would be preferable.

• Balance tastes  The five basic tastes are sweet, sour, salt, bitter and umami (the recently discovered fifth taste found in savory foods like mushrooms, tomatoes, soy sauce, and aged cheeses and meats). Salty and sour tastes in food make wines taste milder (fruitier and less acidic), while sweet and savory (umami) tastes make wines taste stronger (drier and more astringent).
  
  Example: A simple cut of beef tames the tannins and brings out the fruit of a young cabernet sauvignon, but chocolate (which some people enjoy with cabernet) will accentuate its tannins and diminish its fruit. Seasonings, such as salt, lemon, vinegar, and mustard, can be used to achieve balance in food-wine pairings, either to make the wine taste milder (salt, lemon, vinegar) or stronger (sugar or umami ingredients).



• Match flavors
  Flavors are combinations of tastes and aromas, and there are an infinite number of them. You can fine-tune food and wine pairings by matching flavors in the food and the wine.
  
  Example: Roast duck in a plum sauce is well-served by red wines, like barbera or syrah, with pronounced black plum flavors while grilled steak in a pepper sauce will go beautifully with a peppery zinfandel.



• Counterpoint flavors
  Sometimes, the best choice is to counterpoint flavors rather than matching them.
  
  Example: Pairing a spicy dish like Jamaican Jerk Chicken with a high-alcohol red wine may seem logical, but, in fact, the heat in the dish will ignite the alcohol in the wine to produce an unpleasantly hot, harsh impression. A better choice is a low-alcohol, fruity wine like Riesling or Gewurztraminer, which will both frame and tame the spicy flavors of the dish.

 Whether it be red or white wine that you choose to drink with your meal, enjoy it, and savor it. Don't hurry to finish the glass, endulge in it, and please do understand the unique taste!

Wine...A Glass a Day Keeps the Doctor Away!

 When it comes to experience, what drink is more culturally relevant than wine?  It is the drink of celebration and ceremony, often seen to promote gracious living. At first, as written in a recent article that I read, wine was considered a gift from the gods, however, wine has long been considered a drink of choice for the elite. Yet today (as throughout the ages) in impoverished countries where it is unsafe to drink the water, people can safely drink cheap wine. What's wrong with this picture? Absolutely nothing, in my opinion that is. Wine has also been used throughout history for its medical purposes.When it comes to drinking it and especially choosing it, make certain that you know your wines, otherwise, you won't know what to expect and this goes for the history or wines, knowing the differences between the reds and the whites, the sweet wines and the dry wines, the latest and the most vintage, how to drink it properly and get the real sultry savored blend, and most of all the price.

Believe me when I say this....with wines, there is a difference. How do I know? I grew up on Boone's Farm (please do not judge me...eighty eight cents a bottle- back in the day, and I won't say when back in the day.., but by the price per bottle, you do the math)  and now I fancy Frog's Leap from Napa Valley. My favorite? I have many, but a favorite might just be a bottle of 2005 Cabernet Sauvignon  ($74 a bottle) when indulging in a wonderful pasta dinner, nonetheless, I love wineries and tasting new wines to broaden my span of selections. Wine doesn't have to be expensive to like it. You drink it to enjoy it. Always drink in moderation. Some wines give me a headache the size of Texas, so for me I have to really be careful what I consume.

Here are some tips to help you grow with the wine you are drinking;

All wine should be poured into a clear glass and held in front of a white back ground, so that you can examine the color. The color of wines varies greatly, even with the same type of wine. White wines vary from light green to brownish in color, where a browner tinge usually indicates age and more flavor. Red wines on the other had tend to become lighter in color as they age. While red wine improves with age, aging tends to ruin many whites.

Before you take a drink of wine, swish your glass around to release the different flavors in it, and take a smell of it. Research has shown that taste relies on smell about 70-75%; which is why you cannot taste much when you have a cold. When you take the time to sniff your wine, you are allowing your taste buds to better pick up subtle hints of flavor in the wine. You can smell wine two different ways. You can either take a quick sniff and then sit back to think about the first impression the wine gave you and then take a longer, deeper smell before allowing the smell to make an impression and taking a swig. Or you can just take the deep smell. Usually this depends on the persons preference, so you should try both to see which you prefer. However, you should never attempt to drink a wine before you have taken a long sniff and allowed your senses to take it in.

In moderation, wine offers a wide array of health benefits: antioxidants in red wine have been found to reduce blood clots; wine is good for the circulatory system and slows the aging process; and wine is also a mild tranquilizer that can lower tension and anxiety. Many human pathogens are inhibited or killed off by the acids and alcohol in wine. As part of a normal diet, wine provides the body with energy, substances that help digestion, and trace amounts of minerals and vitamins. Compounds in red grapes are also proven to boost the immune system and help to prevent cancer. They say that a glass or two of wine a day keeps the doctor away.

When you take a sip of wine, allow it to linger on your taste buds while swishing it around the entirety of your mouth, (that's right, no gulping or chugging this isn't college and we aren't in a race to see who finishes it first) allowing it to come in contact with all of your taste buds, including ones found on the underside of your tongue. Contrary to what some of us learned in school, all taste buds are capable of detecting all types of flavors, including sweet, sour, bitter and salty. Sipping your wine slowly this way will allow your taste buds, as well as your sense of smell to identify the finer points that are not as easily detected in fine wines.

Your first swig will be the initial sense you get from the wine, this will awaken your taste buds and get them going. Now is when you should swish the wine around your mouth, and try to draw in a little air. Try to notice the body of the wine, for example, is it smooth and rich, or light and smooth? Before you take another sip of wine, relax and see how the after taste is. How long did the flavor of the wine stay in your mouth, and was it a pleasant experience? Many wine connoisseurs take this art very seriously, and many guides and books can be purchased as you become more and more experienced in the fine art of wine tasting. The art of drinking wine is established with family and friends. We drink it in our homes and out on the town, in restaurants, at parties, so remember..when you are out and about drinking wine you want to look classy, not trashy.No one wants to drag a lush around that's had one too many and didn't know when to stop.

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