Tuesday, November 19, 2013

Why Plus Size Consumers Shop Online...


Did you know that the “average” American women now wears a size 14 (in plus-sizes, often classified as 14 to 34, accounting for 67% of the population) a number that typically hits the ceiling size charts of most Americans? This is very true. Truth be told, this percentile has increased by 12% in the past five years. This is a 3% increase just in this past year. The problem at hand is this; there aren't a lot of retailers out there that want to carry plus size clothing or intimate apparel. In a recent article that I read in the Business Insider the caption was; "Retailers Can't Ignore 100 Million Plus Size American Women Forever." ...Or can they? 

I spoke recently to a plus size customer who commented on her size and why she turned to my store. She stated; "I love my curves, and last time I checked, they weren't going anywhere." So what’s the problem? No one wants to carry a variety of plus size intimate apparel in their retail stores and if they do, it's very limited and nothing to go gaga over. To you crazy fools I say; “Thank you, for driving customers to me, a woman who started her online company for the classy curvy gal with a 'shop anytime you'd like' hassle free attitude and on the simple foundation where the style is big but the prices are small.”

My online boutique was born in 2009 and the increase in wholesale plus size members has soared in the past 6 months. My desire was to provide plus size women with beautiful, classy intimate apparel that wouldn't break her bank.Women shop at Simply Luscious Lingerie because we offer luxury lingerie to the woman who has champagne taste yet a beer budget. Yes there is a minimum price order per our manufacturer because we cater to you, the plus size woman. Every order is a custom order not like any other. It is contingent on every woman's size and style varying. At Simply Luscious Lingerie we make this all about 'you!' You want to save money, you buy bulk. It's like going to Sam's Club. You just have to realize that the wholesale cost is far lesser than retail, so some women stock up on intimate apparel shopping only few times a year. Our shoppers aren't weekly or even month shoppers...they are smart frugal shoppers that think and plan ahead.We sell a top of the line intimate apparel product that women love. At Simply Luscious Lingerie, accentuating a woman's flirtatious contour and defining her inner beauty is our mission. 

We offer a wide variety of racy and risqué intimates. We believe that your eclectic taste in lingerie should be exceptionally sensual yet affordable. We specialize in plus size lingerie and sell exclusively to the curvaceous woman. We offer plus size wholesale lingerie including; bridal lingerie, honeymoon lingerie, wedding lingerie, and a medley of full figure undergarments. Our collection of plus size lingerie comes in an array of styles and colors. We Want YOU! How? It's easy...just join, and begin saving immediately! 

Here's some food for thought. Did you know that:

* American women who primarily wear plus-sizes are twice as likely than those who wear standard sizes to shop online daily.
* American women who primarily wear size 16 and above say that they buy 50+ percent more of their clothing online than women who only wear standard sizes.
* Nearly half of American women who primarily wear size 16 and above report having bought clothing online in the past six months, compared to approximately one third of those who never wear size 16 and above.

You do the math….Join our plus size membership club and save! 
Check out your website at our earliest convenience if you have not already done so; www.SimplyLusciousLingerie.com




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