We Love Racy and Risqué...so WHY all the hype with Joe Boxer?

In this society in which we live, over the years we have become accustom to a racy and risqué culture that feels that it is all right to take advertising to the next level, but who decides when a company goes too far in taking this parallel to new heights? Some people just like to complain, moan, and nag. Recently, the L.A.Times, The Huffington Post and the New York Daily News wrote about the ever so racy commercial that so many people are complaining about,...you know the one (Joe Boxer)...but what I have to ask is....WHY? Why are people stirring up trouble, why are they so opposed and outraged over this? I was enlightened to read the various posts.

For years and years women have marched around strutting their stuff up and down the runways in seductive, (sometimes) skimpy and nevertheless in my speculation; oh-so-sexy lingerie ( primarily wearing bras and panties.) I wouldn't think that very many people would create controversy over this because so many people love it! Men go crazy over it and women run to the stores, and shop at online lingerie boutiques to buy it... So why then, tell me is Kmart taking so much heat for publishing and promoting this 'Joe Boxer' commercial? In reality, it is fun and playful.

This morning at 7:30 am I was awakened by my 70 year old mother whose primary reason for the 'early morning wake-up call' was to ask me if I would please get on line and find out where that cute 'Joe Boxer' commercial disappeared to? She stated "It's about time we see men in their britches in somewhat sexy commercials!" This coming from my mom who was totally in the dark over lingerie and had a different attitude until her oldest daughter came home one day and said that she decided to follow a dream where it was all or nothing and launched two women's intimate apparel online boutiques; Simply Delicious Lingerie and Simply Luscious Lingerie.

My folks didn't always think this was the best market for me to get into but over the past 5 years I have proven them wrong and I've shown them that lingerie is not dirty, or scandalous as they presumed due to ads, hearsay or speculation. I've shown them that it is an everyday sensual delicacy and that women who wear it are confident with themselves. I've always stated that your underwear that you put on in the morning should make a statement. If you feel sexy your attitude certainly shows it. I repeat myself over and over here but as Shakira states in her song "Underneath Your Clothes" there's an endless story..." this is so true! What you wear is a narrative to your own personality and I believe that it very much begins with your intimate apparel. It has nothing to do with conflict, for it is what every one chooses their own style to be. Your style, much that like a cliff note in a book define who you are.  You're intimates tell a story more less and they bring out ones individuality per-say.

Lingerie whether it be designed for men or for women comes in a variety of colors, sizes, and styles. Lingerie boutiques sell a large assortment of undergarments that are eye-catching, nonetheless provocative. Most pieces are not meant to be obscene or indecent in any way. They are made to be tantalizing, and teasing. Great designers promote sophisticated apparel which attributes to a man or women's charisma so to speak.

Men wear underwear, and women love men in boxers. These men (the 'Joe Boxer' guys) are not half-naked, or in thongs or g-strings. These guys are in tuxedos and boxer shorts. They are not dirty or shameful. They are advertising in a tasteful manner in my viewpoint. Its all in good fun. For decades men and women both have modeled intimate apparel. Athletes, celebrities and models are painted on buildings, and cover buses, billboards, etc. I don't think that there is anything whatsoever wrong with this advertisement/commercial that people are so upset over. Victoria Secret stepped up and ran a commercial in the Superbowl in 1999 and again recently. It is ranking amongst the top 12 best commercials in the history of this event. I'm talking about women in underwear during prime time television when families are watching the biggest game of the year. Did they catch crap? Perhaps, but that sure hasn't stopped them from advertising what sells and it certainly has not stopped customers from flocking their stores and spending money. Whether it be men or women in these commercials, Kmart or Victoria Secret, or anyone else who has marketed a terrific advertisement or commercial, my opinion stays the same; I find nothing wrong with these ads, nor do most men and women that I know who view them. Why is it so wrong now for kids or families to see the boys in their boxers via Kmart doing absolutely nothing wrong? Sexual? Pleaseeeee.

Instead of these critics making a big thing out of nothing that was meant to be 'cute' they didn't defuse the issue, what they have done is they've driven in more business and have most definitely increased sales by shopping at these stores. Sure Kmart has to deal with this negative publicity from people who are looking to make trouble with these adorable men shaking their holiday jingle bells in their 'Joe Boxers.' What 'haters' as I like to call them didn't realize was that all this negative talk and outrage generally has a way of turning around and getting even more attention. Today, this commercial has invoked a 13,000,000+ 'number of hits' on YouTube striking it one of the quickest spreading public viral ads and it is still being viewed regularly on a daily basis. While many say 'show your joe' is tasteless, I think that people have really over-reacted on this one and need to take a chill pill. I say kudos to K-Mart and their fabulous creative advertising and marketing team on a job well done.

Writers who L-O-V-E Lingerie...3 Favorite Bloggers

Our plus size online boutique, Simply Luscious Lingerie is unique because we cater only to the plus size woman. We specialize in plus size lingerie and we sell exclusively to the curvaceous woman all while offering a membership with perks and privileges. Our lingerie is for the full figure woman whose sizes run from 1X-4X. We offer wholesale prices to those who become a member.

Our intimate apparel  includes bridal lingerie, honeymoon undergarments, and wedding lingerie. Our collection comes in an array of styles and colors. We sell a delightful line of racy and risqué intimates that women desire, all while giving you the lowest prices. At our online store, shopping won't break your bank, we promise! Our designer, iCollection Lingerie has a beautiful assortment and we hand select the best for our customers.

From time to time I search out other blog posts and read up on other comments from bloggers who bring to the reader literature on a variety of intimate apparel. It gives me an even greater love of lingerie reading about it exclusively from so many wonderful writers. Although there are a number of excellent bloggers out there, I do have 3 that I truly enjoy.

My favorites are;  The Lingerie Journal just recently wrote a page on Tia Lyn products which I will soon be offering at our store. These intimate pieces are not only appealing and sensual, they are sexy and sophisticated. Another one that is well loved and followed by many women is The Lingerie Addict (Thank You Cora!) whose reading material always has me coming back for more, and my most recent find; The Full Figure Chest.  These are three great sites that I highly recommend checking out.

Feel free to write us with questions or comments regarding our online boutiques and the lingerie that we sell. If we can't answer your question, we'll seek out one of these experts for assistance. As always, we appreciate your business and patronage and love service you. As we continue to grow as a small business, we learn from a great deal of experts in the lingerie market.

We are always looking for guest bloggers. Feel free to reach out to us with your reading material. We'd love to post you on our page.

Why Plus Size Consumers Shop Online...

Did you know that the “average” American women now wears a size 14 (in plus-sizes, often classified as 14 to 34, accounting for 67% of the population) a number that typically hits the ceiling size charts of most Americans? This is very true. Truth be told, this percentile has increased by 12% in the past five years. This is a 3% increase just in this past year. The problem at hand is this; there aren't a lot of retailers out there that want to carry plus size clothing or intimate apparel. In a recent article that I read in the Business Insider the caption was; "Retailers Can't Ignore 100 Million Plus Size American Women Forever." ...Or can they? 

I spoke recently to a plus size customer who commented on her size and why she turned to my store. She stated; "I love my curves, and last time I checked, they weren't going anywhere." So what’s the problem? No one wants to carry a variety of plus size intimate apparel in their retail stores and if they do, it's very limited and nothing to go gaga over. To you crazy fools I say; “Thank you, for driving customers to me, a woman who started her online company for the classy curvy gal with a 'shop anytime you'd like' hassle free attitude and on the simple foundation where the style is big but the prices are small.”

My online boutique was born in 2009 and the increase in wholesale plus size members has soared in the past 6 months. My desire was to provide plus size women with beautiful, classy intimate apparel that wouldn't break her bank.Women shop at Simply Luscious Lingerie because we offer luxury lingerie to the woman who has champagne taste yet a beer budget. Yes there is a minimum price order per our manufacturer because we cater to you, the plus size woman. Every order is a custom order not like any other. It is contingent on every woman's size and style varying. At Simply Luscious Lingerie we make this all about 'you!' You want to save money, you buy bulk. It's like going to Sam's Club. You just have to realize that the wholesale cost is far lesser than retail, so some women stock up on intimate apparel shopping only few times a year. Our shoppers aren't weekly or even month shoppers...they are smart frugal shoppers that think and plan ahead.We sell a top of the line intimate apparel product that women love. At Simply Luscious Lingerie, accentuating a woman's flirtatious contour and defining her inner beauty is our mission. 

We offer a wide variety of racy and risqué intimates. We believe that your eclectic taste in lingerie should be exceptionally sensual yet affordable. We specialize in plus size lingerie and sell exclusively to the curvaceous woman. We offer plus size wholesale lingerie including; bridal lingerie, honeymoon lingerie, wedding lingerie, and a medley of full figure undergarments. Our collection of plus size lingerie comes in an array of styles and colors. We Want YOU! How? It's easy...just join, and begin saving immediately! 

Here's some food for thought. Did you know that:

* American women who primarily wear plus-sizes are twice as likely than those who wear standard sizes to shop online daily.

* American women who primarily wear size 16 and above say that they buy 50+ percent more of their clothing online than women who only wear standard sizes.

* Nearly half of American women who primarily wear size 16 and above report having bought clothing online in the past six months, compared to approximately one third of those who never wear size 16 and above.

You do the math….Join our plus size membership club and save! 

Check out your website at our earliest convenience if you have not already done so; www.SimplyLusciousLingerie.com

Lingerie In This Ever Changing Market...

We have learned over the years that with mistakes come a better understanding of why we need to change. We've learned what we need to do to make our name stand out. One thing that we do know is that our customers count on us to bring them the best in intimate apparel at affordable costs. We may not be the cheapest intimate apparel store that you will find nevertheless, we are a store that sells quality lingerie that we are proud of. We work with some of the best designers and manufacturers. We stride to ship products out as quickly as we can with the help of our numerous warehouses within the USA. 

We specialize in bridal lingerie, bridal undergarments, honeymoon lingerie, wedding lingerie and plus size lingerie. On your wedding day and everyday...we ask that you choose us! At Simply Delicious Lingerie our mission is to take your flirty lingerie needs to the next level of comfort, intrigue, romance and sophistication.

With the market being as competitive as it is, it's no wonder that woman are confused with where to shop for their intimate apparel. Truth be told, more women are shopping on line for their lingerie and the numbers are only increasing each year. For a variety of reason, women simply don't have the time to go out shopping after work or after a long scheduled day. Women today don't want to go-go-go after hours like they did a few years ago. More and more, women are seeking the internet in the privacy of their own home to browse lingerie boutiques for that 'special something.' 

We're always making changes with our online store. We stay current and up to date with the latest trends in women's intimates. We work hard to keep our prices low and we'll be trying some new things out hoping that our styles, trends and most of all our overall performance wins you over. With that being said, during the next several months our store will take on a new look and a new attitude! Our goal is to grow over the next few years and to become the online boutique that not only you shop at but the store that you refer your friends and coworkers to. Our name is growing in this diverse market place. We appreciate your patronage and your customer loyalty and we thank you!

At Simply Luscious Lingerie...We're Making Changes!

Simply Luscious Lingerie was born in 2009 and we have her watched her grow over the past few years. We've learned what it is that women want and more to the point, what women need. Although everyday we continue to stride to make our online store better, nevertheless, we still have improvements to make according to our 'customer wish list.' Our job as a plus size lingerie store is to make your shopping experience fun and pleasurable as well as affordable. 

Our motto 'Bring Sexy Home' is one that we take seriously and by creating a boutique catering strictly to the plus size woman we are able to do just that. As a result, through chat forums and various research panels we've learned what women are truly looking for in the plus size intimate apparel market and how to accommodate them in this ever changing market. 

In order to get these fabulous low prices you must first become a member by joining: www.SimplyLusciousLingerie.com. The cost is $19.99 and it is an annual fee. In this cost, our club membership includes extras such as free stockings, thigh highs, or panties with each purchase. This is just our way of thanking you each and every time you shop with us! Our experts choose which would be best with each order placed according to the contents of your shopping cart. Each purchase is a special order because no two women are alike. What you place in your basket is then processed according to your specific color selection, pattern, size and style, so please, don't expect your order to arrive over night or within the normal 7-10 business days. Your order will take longer as our niche is to make every plus size lingerie order a custom order (meaning alterations may need to be made.) There is a $150 per-order requirement by the manufacturer which allows you to receive your merchandise at such discounted prices. Join our wholesale membership club and get excited every time you place a new order with us!

The difference between Simply Luscious Lingerie and everyone else? We coddle the plus size woman and we offer you wholesale prices that won't break your bank! Don't forget to 'Like' us on Facebook and follow us on 'Twitter' @ MssLuscious.


Over the next few weeks we'll be making some changes to our website. We're pretty happy about them and we hope that you will come along for the ride. Thank you for your patronage and your loyalty. 

www.SimplyLusciousLingerie.com